Indonesia, 10 March 2020 - According to Indonesia’s Google Trend 2019 data, “Hair color that matches the skin”, “Hair color for brown skin”, “Brown hair color” become the top 20 key words searched in Google and YouTube. It affirms that there are still concerns regarding hair color that doesn’t match with skin tone when Indonesian people want to dye their hair.
Hair is very important to the overall look and outfit, therefore it’s important to find hair color that fits with the skin tone. However, sometimes it is tricky to figure out hair fits with the skin tone. So, what should we do?
To answer that question, L’Oréal Professionnel has launched brown hair color trend with “Parisian Brown Balayage”, followed by the launch of hair color trend with cool tones reflection through “Parisian Cool Balayage”, hair color revolutionary products #MAJIFashion, and now hair color trend that matches with various skin tone for Indonesian women through Parisian Beige trend.
Parisian Beige is a new hair color trend with MAJI Fashion coloring products which can be adjusted according to each consumer’s skin tone. Parisian Beige is a combination of Shades of Brown, Natural Brown & Ash-Brown, which are the favorite colors for women in Asia, including Indonesia.
1. Porcelain Beige
Hair color with Ash-Beige nuance for you who have Light Cool and pinkish skin tone.
Creation by Irwan Rovani from @irwanteamhairdesign – Jakarta
2. Apricot Beige
Hair look with Golden Peach nuance for you who have Light Warm or fair skin tone.
Creation by Andy Lie from @andylie_saloon – Medan
3. Bronze Beige
Be mesmerized by Smokey Jade hair look for Neutral and peachy skin tone.
Creation by Alfons from @alfons_salon.id – Jakarta
4. Frosty Beige
Grab the edgy look with Smokey Charcoal for Dark Cool, red brown, or Dark Warm skin tone.
Creation by Lie Kuang from @liekuang salon – Semarang
5. Almond Beige
Looking classic with the elegant color of Nutty Mocha for you with orange brown skin tone.
Creation by Arie Hidayat from @arieharry_salon – Surabaya
Consumers will get personalized looks from #ParisianBeige by #MAJIFashion for all skin tones by consulting to hairdresser in L’Oréal Professionnel saloon all across Indonesia.
Treatment after the coloring service can also be done at home with the after-care set from in L’Oréal Professionnel which is Serie Expert Vitamino Soft Cleanser for colored hair that has been through lightening process, and Serie Expert Silver shampoo & conditioner for hair with ash / cool reflection color.