HAPPINESS HAS A NEW ADDRESS LANCÔME LAUNCHES FIRST BOUTIQUE IN INDONESIA

Lancôme, the iconic international French beauty brand founded in 1935 by the visionary Armand Petitjean, has opened its first boutique store in Indonesia. The boutique is located in Beachwalk Shopping Centre, Kuta Bali – one of the most emblematic and renowned iconic cities in Indonesia.

“This new epicenter for beauty is the only one of its kind for the brand in Indonesia and is designed to showcase Lancôme products and highlight the brand’s values. Combining technology and sensorial experience, you can play, share & learn more about beauty and Lancôme. Here customers can experience Lancôme’s savoire faire, discover new products, enjoy signature services & generosity throughout,” said Caroline Foo, General Manager of L’Oréal Luxe Division.

 

This boutique is divided into three categories inside: skincare, makeup, and fragrance. With the total area of 71 sqm, it is the largest Lancôme store in Indonesia. The new boutique is conceptualized and designed based on the 2020 Maison Look, where each space embodies one of Lancôme brand’s values: Happiness through the Joy of Now space, Trust of skincare, Empowerment for makeup, and Generosity for fragrances.

 

Skincare Area

Lancôme skincare is displayed on skincare sharing tables and skincare bar, to give access for customers to experience Lancôme’s award winning products. Lancôme Beauty Expert will also be ready to check and analyze your skin condition using our latest beauty tech Youth Finder, for a personalized skin check and personalized skin care recommendation.

Make-Up Area

Customers are invited to play with Lancôme make-up at the make-up sharing table & makeup bar providing customers both the option of self discovery or assisted make up discovery services through Lancome Make Up Expert in the boutique. Customers can also look forward to makeup classes conducted in this boutique by renown make-up artist for the latest tips and trends.

Fragrance Area

The fragrance area showcases Lancôme award winning fragrances. Customers can choose from a wide range fragrances such as La Vie Est Belle, Miracle, and Tresor. Whether a purchase for themselves or as a gift, add a touch of French elegance with our complimentary Lancome gift wrapping services.

 

Absolue Private Consultation Room

“We are pleased to invite you to experience the first Absolue Private Consultation Room in Indonesia. In this room, customers are able to experience Lancôme’s signature Absolue skincare services at the comfort of their privacy” said Nirmala Kusumowardhani, Marketing Manager for Lancôme.

 

Services

  • Youthful Radiant Massage: Experience the service to get youthful-looking skin, which will make the skin softer, smoother, more hydrated and radiant.
  • Absolue Revitalizing Hand Massage: Experience the ultimate relaxing hand massage with Absolue cream. Leaving your hand hydrated, soothed and smoothed.
  • Absolue Regenerating & Illuminating Ritual for Face to stimulate the regeneration of the skin. Skin is refreshed, rehydrated and nourished.
  • Make-Up Touch Up: To all of make-up lovers, we provide service to create your desired beauty look and discover application tips and tricks using our products.

 

The launch of Lancome’s first boutique in Indonesia is our effort to bring Lancome’s innovative products and services closer to our beloved customers in Indonesia. Customers are also given free samples upon skin consultation. Above all, Lancôme is a happy brand with a heart, and that heart beats with beauty. We invite you to visit our boutique, and experience empowerment, confidence, be happy, and to help us create a happier world.