The acquisition of ModiFace in 2018 has been a major milestone in transformation of L'Oréal into a digitally augmented beauty company. This year, L’Oréal has incised new history with the launch of Shopee BeautyCam and becomes the first beauty company that offers an augmented reality (AR) and artificial intelligence (AI) experience on e-commerce in Indonesia.

Manashi Guha, General Manager of L’Oréal Consumer Product Division said, "L’Oréal as the world leader in beauty thrives on innovation and bringing new experiences for our consumers. We also bring the best of our beauty products and technologies available worldwide to Indonesia so that our consumers here can have access to the latest beauty trends".

"Through the launch of Shopee BeautyCam, now our consumers in Indonesia can play and try different shades of Maybelline New York, L’Oréal Paris and NYX Professional Makeup on Shopee before they buy. This combination of augmented reality (AR) and artificial intelligence (AI) technologies addresses a core need of service, which was not available online. We aim to make online shopping seamless and easy with Beauty Cam. This will be rolled out across platforms in Indonesia soon", continued Manashi.

As part of the L’Oréal Group, ModiFace is able to leverage L’Oréal brand expertise to continue innovating our AR and AI and ensuring it remains best in class. ModiFace also deploys our technology with the L’Oréal retail partners around the world to enhance the consumer shopping experience, bringing beauty to the consumer wherever they are", said Jennifer Tidy, SVP of Partnerships at ModiFace.

Christin Djuarto, Director of Shopee Indonesia said, "We are excited to collaborate with L’Oréal to bring new experience in online shopping, which is the BeautyCam on Shopee application. Through this innovation, users can use their front-facing camera to virtually try-on various lipsticks products wherever they are, whenever they want. The launch of Shopee Beauty Cam aligns with our vision to be a technology-based company that always bring innovation to answer our consumers’ needs and maximize their online shopping experience. We hope our consumers use this innovation to make their purchase seamless and more confident"

Online shopping is now more exciting with BeautyCam powered by L’Oréal. Let’s experience the first beauty tech innovation and try different shades during L’Oréal x Shopee International Lipstick Day here https://shopee.co.id/m/shopee-beautycam