Internal research conducted by the YSL Scientific Advisory Board proves that the lifestyles of modern women in urban cities that tend to be fast-paced, exposed to pollution, have unbalanced lifestyles and poor diet can have a direct impact on skin health . Factors that cause biological imbalances will affect the ability of skin cells to regenerate optimally. The composition of weakened skin cells causes the skin to feel dry, the appearance of wrinkles, dull-looking skin and quicken the appearance of sagging skin. The direct result of this lifestyle imbalance can ultimately accelerate the skin-aging factor by up to 30%.
Caroline Negre, International Scientific Director explained, "Human skin basically needs a stable 28-day cycle to regenerate optimally. However, busy and irregular lifestyle can cause the cycle to be longer. As a result, cells on the surface of the skin accumulate and cannot regenerate quickly, causing the appearance of early aging signs. "
Responding to this modern phenomenon, YSL Beauty Indonesia held a press conference to introduce a series of new products called PURE SHOTS that can answer the needs of women in balancing their daily life and the need to regenerate skin optimally. The product range introduces the latest innovations in reducing the appearance of skin problems caused by lifestyle imbalances.
The PURE SHOTS product range consists of formulas that come from organic and natural ingredients. Not only does it combine effective plant components, the product range also does not contain parabens, mineral oils, BHT, SLS, and SLES. Considering the importance of processing these natural ingredients, YSL Beauty works closely with reliable partners in the entire series of product development processes. From planting, harvesting to the extraction process, our partners really understand on the origin and reactive nature of materials to maximize the efficacy of the product created.
Furthermore, Caroline Negre added, "The PURE SHOTS series consists of several types of serum with NIGHT REBOOT SERUM as the main serum containing a bi-phase formula of 3.4% Glycolic Acid to help exfoliate the skin and Moonlight Cactus Flower which can help protect new skin cell layers. The formula contained in each series of PURE SHOTS serum have been developed in the most advanced way to create a perfect daily dose using active ingredients combined with important elements needed by the skin. The results can be seen immediately after the first use and also in a longer period".
The PURE SHOTS product range consists of: PURE SHOTS NIGHT REBOOT SERUM, PURE SHOTS Y SHAPE SERUM, PURE SHOTS LIGHT UP SERUM, PURE SHOTS LINES AWAY SERUM, PURE SHOTS PLUMPER CREAM, and PURE SHOTS HYDRA BOUNCE ESSENCE-IN-LOTION.
The unique range of PURE SHOTS products has strong ties with Morocco. Yves Saint Laurent himself first fell in love with Morocco at the age of 33 years. For him, Morocco has a very deep meaning. The love story between Yves Saint Laurent and Morocco continues to the Ourika Valley at the border of the Atlas Mountains, which is about thirty kilometers from the city of Marrakech. Known as a dry desert area, Yves Saint Laurent transformed the place into a botanical garden. The park is now the place to develop natural ingredients and components which are then used to make various YSL Beauty products, one of which is the PURE SHOTS series.
The entire range of PURE SHOTS products are put into luxury packaging that is environmentally friendly. Simple and also practical, PURE SHOTS product packaging is easy to travel with and can be used whenever needed. Each package can be refilled repeatedly with various types of creams and serums of PURE SHOTS product range. An innovation that aligns to YSL Beauty's vision and mission to contribute to our beloved earth.
NIGHT REBOOT SERUM and other PURE SHOTS product lines are present in Indonesia starting on January 6, 2020. You can also enjoy this innovative product experience in 1 time of use and consultation of your facial treatments with YSL Beauty Skincare Expert by visiting the YSL Beauty Senayan City Boutique Jakarta, Beachwalk Bali and YSL Beauty counters in various department stores in Jakarta, Bandung, Surabaya, Medan and Bali. Follow the official Instagram account @yslbeauty for official information regarding YSL Beauty's flagship products.